Resource Center
Here’s a curated set of links to great content, stats, KPIs and sources on all things related to GTM, US market entry, sales and marketing, customer advocacy and more.*
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Expanding to the US | Index Ventures: Super guide to growth
Wilson Sonsini’s Knowledge Bank: Strong focus on setting up in the US
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The Angel VC: Five years later: Five ways to build a $100 million SaaS business: For business models, this is the best visualization and description
Product-Led Growth: The definitive guide to this strategy
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How to Improve Any SaaS Metric: Obsess About It. SaaStr is hands-down the best startup and scaleup resource for anything you’d want to know.
Insight’s Periodic Table of SaaS Financial & Operating Metrics
15 Key Performance Indicators to Help Improve Your Marketing. A quick explanation of priority marketing metrics. Hubspot provides lots of good guidance and how-tos for sales and marketing.
Marketing Metrics That Impact a Business's Bottom Line. To help you see qualitative as well as quantitative impact. MarketingProfs is the most comprehensive resource sites for B2B Marketing best practices.
Ten B2B KPIs to Track, Starting Now (none are NPS)
Four reasons to use the One Metric That Matters. Determining your OMTM early on is essential to help you maintain focus and build a better business faster.
How to Calculate CAC [+Benchmarks to Know in 2022]
Average Customer Acquisition Cost (CAC) By Industry: B2B Edition
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The New B2B Buying Process Gartner is the traditional go-to analyst for enterprise buyers
The Challenger Sales Model in 8 Minutes. Usually the best earlier stage method for startups
The Key to Customer Centric Selling (& 9 Other Sales Methodologies)
Selling the Cloud A Playbook for Success in Cloud Software and Enterprise Sales. Proud disclosure: co-author and sales sensei Paul Melchiorre and I go back to the early SAP days, when at one point his sales team carried more than 80% of the company's worldwide revenue. He is a superstar CRO, growth executive and mentor with stellar successes at Ariba, Anaplan and others.
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The Content Preferences of B2B Buyers: Perfect backup for research-based thought leadership campaigns.
The Ultimate Guide to Account-Based Marketing (ABM). Learn how to identify and reach high-value customers with the most-effective ABM tactics and software
The Hard Truth About Acquisition Costs (and How Your Customers Can Save You)
The Best B2B Lead Generation Strategies for 2023. A great overview on tactics and ROI
Three Data-Driven Trends That Will Shape B2B CMOs’ 2023 Planning. Forrester is a great go-to resource for strategic marketing issues
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Ecosystem: Embrace the New Reality. This video from Jay McBain of Forrester is worth watching in its entirety to understand the power and need for ecosystem in driving growth. Channel Futures is a great all around source
2023 Channel Chiefs: The 50 most Influential. If you need an overall view of who’s who and the companies that drive the industry, this is it.
*Disclaimer: Inclusion does not imply endorsements or relationships.