What we do.

Simply stated, we help B2B startups and scaleups set the stage for sustainable market success.

Learn about our services, our story and how we work with you.

Our Services

At the heart, we power breakout performance by elevating your market position with the right strategies, messaging, roadmaps and guidance, putting your customers at the center stage and empowering sellers and partners. Check them out here ➡

Our expertise comes from deep and broad experience across markets and categories. We've studied buying fundamentals to know who buys, why they buy and what business, technical and mega forces they face. We mapped the relevant ecosystems to know the channels, influencers and events that matter. 

But it’s never a “copy/paste” experience. Instead, you gain strategic intelligence, objective guidance and lessons learned relevant to you, so you can lower costs, risks and time-to-market.

  • Our experience has shown that breakout companies follow four core strategies: They position as thought leaders, sell higher, foster customer advocates and leverage ecosystems. Based on proven convictions, these solutions form the building blocks of our marketing services.

    1/ Positioning: This is your foundation — where you “fit” as a company and solution — in competitive and buyer context, aligned to specific targets, roles and stakeholders. We use our "GPS" framework to set your story. From there, you can expand with manifestos and more.

    2/ Thought leadership: Elevate your role as a market educator and expert. We’ll help you find and define your platform, design content strategy and campaigns, and work with your evangelists.

    3/ Customer advocacy: The single most important focus for your business lies here. We set outreach strategies and programs for showcases and success stories, advisory boards and communities, supporting your sales and CSM teams.

    We also create; deliver and manage case studies and sales snapshots ongoing.

    4/ Sales enablement: From buyer journey to ideal customer profile and target account definitions, we’ll ensure that sellers and partners can connect with buyers according to their respective roles, needs and value. We use proven, practical templates for sales guides and pitch decks sales to provide market context across industries, functions and use cases.

    Not sure where you stand? Let's talk about an assessment.

  • • Experienced, 360-degree perspectives to structure, accelerate, focus and de-risk rollouts, from market entry and product launches, covering roadmaps, QA of plans, board preparation

    • Workshops and speed coaching for startup teams, portfolios and accelerator cohorts on all kinds of best practices from designing thought leadership and content strategy to planning customer success programs and more

    •Ongoing support for CMO and, marketing teams to build and upskill capabilities on “How should we?” topics or guiding specific plans and programs

  • These kinds of projects help clients (investors, founders, sales executives) set a better baseline on where they stand today. Independent market research, done with our templates, accelerates delivery. Our experience brings added trust.

    • Readiness assessments

    • Due diligence

    • Marketing audits

    • Competitive analysis

    • Launch recommendations

    • Market and ecosystem mapping

  • Our guidepost is Covey’s “Begin with the end in mind.” We support market rollouts with holistic planning, sales-driven strategy and the most pragmatic actions to achieve goals fast and cost-effectively.

    • Roadmaps: Plan market entry, design the overall marketing function, launch a specific initiative, develop portfolio/operating programs

    • Resources: Select, set up and coach teams to ensure expertise, efficiency and collaboration

    • Playbooks: Deliver templates, scripts, messaging and knowledge-transfer workshops to ensure continuity and/or onboard new resources

Our Role

We orchestrate more effective marketing and market performance, happily behind the scenes.

For investors: A strategic partner to design your operating program and deliver portfolio support, an expert for assessments and recommendations on strategy, a go-to leader to embed for acceleration or course correction.

For CEOs and founders: A sounding board to guide the market journey with you and your executive teams. We’ll speak “truth to power” with integrity. You can put us in front of your board and sales teams with confidence.

For marketing leaders: A trusted mentor to help you develop and get buy-in for your programs and upskill your teams, a proven resource to design and deliver strategic initiatives and ready access to proven tools, templates, scripts and playbooks for quality and continuity.

For CROs: A partner who can help you guide and prioritize actions that will bring the fastest path to revenue and retention.

Working Together

  • Sometimes the most difficult question for prospective clients is, where do you start? Since we are working collaboratively and surrounding your teams, we start with a quick assessment to scope out what you already have, what you need and where we would add the most value. That's always useful and actionable in itself. From there, we recommend the best approach.

    When everything is identified well, it's easy to do a project-based approach. When you want ongoing support on specific activities, a retainer or service-level agreement with a schedule works best. For coaching or on-call guidance, we propose a minimal subscription according to a specific set of issues and expected outcomes, with dedicated sessions each month.

  • We've worked with nearly 40 startup companies, with CEO founders and management teams, investors and CMOs and young marketers in many different cultures. We aren't a "vendor" -- we are experts. We have passion for what we do and want to partner with like-minded clients. With all of our experience, we know what works and what doesn't.

    1. Commitment to marketing: We want you to believe in the power of marketing to change the direction of your company. We won't "sell you" on why you need marketing. (Although we are happy to do a workshop on its value if you simply don't understand it.) If you don't believe in it, but told to do "something" to fix your website or get more leads, that's not us.

    2. Active involvement: Please don't delegate us to someone and then forget it. In order to serve you well, we need to know how the business is going, challenges or changes you're facing and we want to share what we are seeing, too.

    3. Empowerment: As experts, we can take ownership of issues, but as outsiders, we can't work in a vacuum. It's not responsible for us to push in across your organization without clear sponsorship from you and communication to your teams.

We can support the complete lifecycle and scope of programs from strategy to delivery, with purpose-built tools, customizable templates, in-depth market research and proven approaches. We can work with you and your teams for ongoing and on-call guidance. We also do how-to and best practice workshops and develop ongoing programming to educate and empower teams, networks, accelerators and portfolios.

Our Story

History is destiny.

I started Full Circle Communications in 1995 to stay focused on the world of launching. The experience and impact of being a founding member of SAP America and part its $1M to $1B ride forged the DNA and passion for B2B tech and break-out growth ever since. The impact of business software to change the world, the collaboration of pioneer teams (whether startup or any new initiative), the opportunity to work across cultures and the excitement of seeing the spark catch to fireworks — can’t imagine anything better!

The evolution to FC 360 Marketing as a brand better represents the holistic and strategic value gained from working with, learning from and guiding founders, marketers, management teams and investors to help companies position, grow and scale.

Four keywords capture how we work and partner:

Context - the most relevant keyword - to build with “the end in mind” according to audience, outcome, stage…whatever is at the other side.

Precision to know the most logical, efficient and pragmatic approaches that will achieve the objectives at hand. That’s based on listening to you, understanding your business and goals and applying what we know.

Imagination to see beyond a “product” and elevate your position, find new opportunities and create more value for you, your customers and partners. 

Dimension to consider future adaptation and repurpose of what we deliver now - or to leverage messaging, strategy and programs designed for one group across multiple targets.

We’ve grown through the collaboration of likeminded, independent experts who are substantive, passionate, empathic and client focused. As a referral-only business, I’m proud of our longevity and humbled by the relationships built with clients, colleagues, mentors and partners.

So, if you’re already part of our world: thank you! We’re excited to continue the breakout journey together. And if you’re just finding us now, let’s see we how we can spark 🎆!

Bonnie Ravina, Founder

The original Full Circle logo, designed by Char Baxter, the OG enterprise marketing guru and my mentor. With eternal gratitude!